SCHOOL BOOKCOVERS

Back to School is one of the heaviest advertiser spending periods of the year. We can help you get your share.

All New with Endless Sales and Programming Opportunities.

For 2007:

• NEW – Reduced Cost From Past Years
• NEW – Built in Public Service Campaign featuring “Say No Drugs & Alcohol”, “Healthy Kids” and “Smoking Prevention”
  
  
• Online advertiser based, downloadable daily planner
• Online micro site that includes: Nutrition, B2S Check List, Safety Tips, Drug & Smoking Prevention, and more
• Online coupon add on

This program is open to all markets and formats. Completely customizable, branding and sales opportunity for your markets. Perfect for advertisers that are looking to target sales in the 3rd quarter and the huge back to school dollar. 75% of schools require or actively recommend the use of book covers by students. Another 16% make sure to have book covers available for their students. Book covers are a highly targeted, continuity ad medium for teens, delivering your stations and clients message continuously in a low-clutter environment throughout the semester. One book cover can generate up to 360 impressions.

• NEW - Small Market (175+) Specialized Program Available at a Lesser Cost of Sale!
  NEW - 3 Deliveries starting early in mid July

Open to All CC First! Sign Up Deadline – May 9th, 2005

SIGN UP NOW!

Program Features

• Up to 26 custom couponing positions that tear off or you can use space for other content
• Additional back cover set up for sponsor and programming
• Complete choice of desired artists and templates to appear on your project
• Custom cover to fit stations ID (Page Creative is open to stations desire)

• Designated space to promote web site
• Completely Turn Key

Sponsors Who Buy in (based on past years)

Pepsi, Coke, McDonalds, Burger King, Carl’s, Taco Bell, KFC, Dominos, Pizza Hut, American Lung Assoc., Baskin Robbins, Banks, Limo Companies, Formal Wear, Osco Drug, Eckerd’s, Walgreen’s, Photography Studios, Teen Pregnancy Awareness, Local Jr. Colleges, Local Technical Colleges, Six Flags, Game works, local Recycling, Verizon, T-Mobile,  Armed Forces, Dell, Kinko’s, FYE, Virgin Music Stores, Local Athletic Wear stores, 24 Hour Fitness, Gold’s Gym, Simon Malls, Volkswagen, Scion and there are so many others.

Public Service Campaign:

On the back of each Back to School Book Cover, there will be 3 complete proprietary articles on “Say No Drugs & Alcohol”, “Healthy Kids” and “Smoking Prevention”. Many schools around the country are more inclined to allow distribution in schools by counselors, if content reflects social issues that impact teens today. This new feature to the program will provide another Public Service for your station to the community in educating our youth. (Stations can exclude)

Fusion programs do not have to be budgeted. “Unbudgeted ideas that can generate revenue are actually great ways to increase revenue”.

Fusion programs generate a minimum of 2:1 ROI – “Any programs that generated a 2:1 investment as long as it was new revenue is a good thing”...It's money we did not have before" 

Fusion programs provide endless opportunities - “It’s all about the opportunity to make money.  When you see a clear opportunity, target the appropriate formats/stations, and do it”

How to distribute:

• Van Hits at Schools in the morning, Mid days and afternoons
• Use as a traffic builder for your clients locations (sell distribution sponsorships)
• Station Remotes
• Malls
• Package Live Promotional Appearances
• Station events

Need Samples to sell with?
We have all you need. These are available at no cost to you.
Don’t miss this great opportunity… It only happens once a year.

More Information