According to a recent Scarborough Research report, about 64% of American
adults are Major League Baseball fans. The CM Baseball Guide is the perfect
branding extension for your station and opportunity for your advertisers to align
with America's favorite past time... without the rights fees!!
National Editorial:
MLB Team Stats, Profiles, Overviews and Schedules, Top 25 NCAA Team
Stats, Profiles and Schedules, A look at Spring Training, Fantasy Baseball,
A look Inside the Minors
Target Advertisers:
* Acclaim * Ameriquest Mortgage * Bank of America * Cendant Corp. * Century 21 * Classmates * EA Games * ESPN * Etopps * Gillette * GMC * Hotels.com * Indemand * Levi's * MBNA * MasterCard International * Midway * Monster.com * Pepsi-Cola * Sega * Sony/989 Sports * Sony Style * Staples * Upper Deck * Viagra * Wyndham Hotels * Ameriquest Mortgage * Anheuser Busch * Gatorade * Nike * Taco Bell * 21st Century Insurance * AOL Broadband * ATA Airlines * Bank of America * Chevrolet * Cingular Wireless * Continental Airlines * Delta Airlines * Dunkin' Donuts * Frontier Airlines * FujiFilm * MasterCard International * Nikon USA * SBC Communications * Sharp USA * Sun Trust Bank
The football guide is the largest and most participated of all sports programs.
This year it features multiple online components!
The Essentials:
National NFL Schedules
Scouting Report on All Teams
Monday, Sunday and Thursday Night Football
New in The NFL
Recap of 2006 Season
Top 25 NCAA School Schedules
Spotlight on the Top 25 NCAA Schools
MORE! (at no additional cost):
NEW!Online Guide: 100% of the content will be available as a special online module
linked to your station homepage and offer 10 banner ad spaces to sell!
VERSIONS AVAILABLE: Program A -
48 pg, 32 national & 16 local pages
Minimum 10,000 Program B -
40 pg, 30 national & 10 local pages
Minimum 10,000 markets 1-75 and 7500
markets 76 and above. Program C -
32 pg, 24 national & 8 local pages
Minimum 10,000 markets 1-75 and 7500
markets 76 and above.
Q: How do you reach professional men with education, motivation
and disposable income? A: Collective Marketing?s Golf Guide
26.4 million Americans regularly play golf
93% of golfers are professional or managerial level males
6.1 million golfers play more than 2 rounds per week
40 is the age of the average golfer
$94,000 is the average household income
$500,000 - $1,000,000 is the average portfolio size
$2.5 billion will be spent on golf related purchases this year
$24 billion will be spent on golf travel
If those numbers don?t grab you how about this: 83% of golfers plan to purchase new
equipment this year and 83% plan to take a golf vacation this year. Separate yourself
from the competition by giving your advertisers a golden opportunity to reach this
desirable segment.
Potential advertisers include:
Local Golf Courses (you could so a local listings map)
Golf Equipment Retailers (online and brick & mortar)
Travel Agents
Banks
Home Builders
Sporting Goods Stores
Landscapers
Cellular Retailers
Coffee Shops and Restaurants
Medical and Sports Therapy Centers
Cable Companies
Program A:40 pages; 10 are local pages (includes cover), min 7500 for markets 75+, 10k min for markets 1-75. Program B:32 pages; 8 are local pages (includes cover), min 7500 for markets 75+, 10k min for markets 1-75
Racing is closed for 2007 but we have some extra inventory available,
please contact
us if you are interested in bringing the 2007 racing guide
to your market!
Do you have a NASCAR, IRL, IHRA or other Motor sports event coming to town?
Here is your chance to activate your station positioning with the fans and sponsors.
And as with all of our guides, the racing guide does not have to be station branded.
Editorial content includes:
2006 Preview, 2005 Review.
Complete NASCAR, INDY, INDY PRO SERIES, and, NHRA,
Schedules.
A special look inside NASCAR including Nextel Cup Top 25 driver profiles, track facts, NASCAR history, the point system breakdown, changes for the 2006 season, and much more exclusive NASCAR content.
Package your :15?s & :30?s and Score Big Revenue in the new Exclusive Basketball Program.
Perfect Incremental Revenue component for all Male focused demo's
We're taking the schedule card to an all new level that?s low in expense and carries a huge revenue upside.
New Pocket Size Basketball Guide - 24 pages 4.25? x 3? size 100% customized guide filled with only local Pro and College Basketball content
10 local pages to sell or station brand
6 hours of creative and all national rights clearance secured
Release Date October 30
Program can be sold directly to a client without station involvement i.e. ?The Budweiser Guide to Basketball?
This is really a no brainer that has so many benefits: Build a brand? Put your brand in people?s hands?something they can hold, touch, feel, read, smell and keep? How can you do more for less? Programming like this?It?s turnkey. Gabe Hobbs, Vice-President of Programming, News/Talk/Sports
Past sponsors that were sold in on a local basis and who sponsor Basketball:
More Information
